GFX, a premier fitness studio in Business Bay, has launched the Middle East’s first completely immersive cycling studio. Developed by global fitness brand,

Les Mills, THE TRIP is a completely new workout experience that combines a 40-minute multi-peak cycling workout with a journey through digitally-created worlds.

With its cinema-scale screen and sound system, THE TRIP takes motivation and energy output to the next level, burning serious calories. You might climb the side of an impossibly steep glacier; chase futuristic riders, sprint across lava flows or ride through a space age city during a workout.

The workouts combine bursts of intensity, where you work as hard as possible, with periods of rest that prepare you for the next effort. The payoffs? You smash your fitness goals, fast.

Les Mills Master Trainer, Marcus Benson-Day, says the benefit of immersive training is that you get to enjoy a complete sensory experience that combines entertainment and exercise.  “The cool thing about THE TRIP is it creates a visual sense of purpose to your workout. By suspending belief, you stop thinking about the workout and push yourself further.”

That’s because new research shows that the immersive qualities of THE TRIP can mask how hard you are working, allowing you to work harder for longer. Because of this, THE TRIP is great for both novice exercisers looking to find a program they can keep up with and seasoned fitness gurus looking to spice up their fitness routines. The results were recently published in Medicine & Science in Sport & Exercise, the official publication of the American College of Sports Medicine.

Deepak Lalvani, founder of GFX, says he is excited about giving members the chance to experience the unknown with the introduction of an immersive training studio. He describes the experience as ‘something like a ride-in movie.’ “The room darkens at the start, but there’s no need to panic as this is how we create other worlds for you to experience. There are some bright lights and flashes of colour, so ease into it during your first time. Once you’ve had a taste I know you’ll want to take THE TRIP on a regular basis.”

The inaugural class of Les Mills’ THE TRIP took place at GFX with the support of internationally renowned label Reebok, who is the official fitness partner of Les Mills globally. The brand provided co-branded Reebok and Les Mills outfits to keep all the participants cool and motivated throughout the intense session.

Although GFX is the first studio in the Middle East to launch THE TRIP, more studios are coming on board, including Talise Fitness at Madinat Jumeirah and Inspire Sports in Abu Dhabi.

If you want to be one of the first to experience THE TRIP at Les Mills, book now and reserve your spot by contacting the below.

GFX, F52 Bay Avenue, Mezzanine Floor, Executive Towers, Business Bay, Dubai, United Arab Emirates

Phone: +97144255940

COST: First class is 50 dirhams, while packages start at 85 AED per class

For more information on THE TRIP and to find other Les Mills programs around the UAE, visit https://www.lesmills.com and https://www.instagram.com/lesmillsmiddleeast.

About Les Mills

Les Mills™ is the world’s largest provider of choreographed exercise classes. Every week millions of people rely on Les Mills for the world’s best group training. Mixing great music and cutting-edge science, the Les Mills mission is to help people fall in love with fitness. Les Mills workouts are licensed by 18,500 health clubs, hotels and fitness facilities in over 100 countries around the world. These partners have access to research, marketing and new workouts every three months enabling them to build relationships that extend beyond memberships. A tribe of 135,000 certified instructors bring Les Mills workouts to life. Every day Les Mills’ programs, such as BODYPUMP™, BODYCOMBAT™, BODYBALANCE™, RPM™, LES MILLS GRIT™ and more, pack out fitness studios around the globe. The future of fitness is merging physical and digital. Les Mills are leading the way with immersive training, virtual classes and workouts on demand. For more information, visit Les Mills at http://www.lesmill.com

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfil their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at http://www.reebok.com or, for the latest news at http://news.reebok.com